SEO or search engine optimization is the single most crucial factor to consider for business owners who wanted to produce a large amount of traffic to their site. There are numerous techniques that can be used for search engine optimization but article marketing remains to be one of the most reliable and effective methods around.
To find out how and a few other things that will enable you to succeed with your article marketing campaign and other related SEO packages, read on below for more information.
SEO and Article Marketing
Using article marketing for SEO packages is intended to drive traffic from the major search engines and then lead them to your website. The conversion is the most important goal for website owners, which is also why they optimize keywords for the article and their website to ensure targeted traffic instead of bringing random people to their website.
There are two ways you can use articles for marketing your website. First, you can write articles and post them on your website. Google, Yahoo!, or other major search engines will index sites that are regularly updated. Hence, regular updates on your site’s content will allow it to produce regular traffic and also be among those that appear on the search results page for related searches.
Writing Your Content
Ideally, an article used for a small business SEO should not exceed 400 words. An article ranging between 300 to 350 words should suffice. After all, web users have limited attention span so they do not like spending several minutes to finish one article. Also, this is the same reason why you need to focus on writing an impactful introduction. It is important that you can get the readers glued on the first paragraph, or else they’d be out of your site before they can even finish reading that paragraph.
Basic Structure
There is a basic formula to be observed when writing articles for your website or for submission to various online directories. The purpose of this formula is to increase readability of your website since a lot of users on the web do not really read the article word per word, but rather do scanning.
You need to write an introductory paragraph consisting of about 75 to 100 words. Then, the body must include two paragraphs with each one consisting of about 100 to 125 words. The fourth paragraph will provide the thesis or closing remarks for the article, which like the introduction, must contain 75 to 100 words.
Experience SEO writers can handle writing a 300- to 400-word article in approximately 20 minutes. Thus, it should be easy for you to update your site on a regular basis, which is another crucial component to doing well on the top search engines online.