Markets such as the health and wellness industry offer numerous products and services, thus it is crucial to help potential customers to know what differentiates one product or brand from another.
Direct Selling has become more prevalent due to advancements in technology, particularly with the Web. Not only is this more convenient for customers, but also goods are sometimes available at a more reasonable price on the internet. This is due to the nature of the distribution model, as customers purchase straight from the manufacturer instead of from wholesale suppliers, or retailers, who are sometimes responsible for significant mark-ups on the price of items. But, this is understandable when you consider the running costs that a retail outlet must cover.
By ordering direct from a manufacturer, buyers will have a better relationship with the producer of their products, rather than the store. This often leads to excellent customer service and the customer will have easier access to comprehensive product information. The customer is therefore able to obtain better insight into the advantages of the products that they purchase.
MLM is a system used by Direct Sales companies to market their products or services. In MLM, Independent Associates (representatives) promote the company’s products on their behalf, via word-of-mouth marketing and are paid out for doing so. The main benefit of promoting products in this way is that potential prospects may learn about the products from a trusted source (usually a friend, member of the family, work colleague, and so on.) and they may find out how the products differ from the competition. In a market like the health and wellness sector, new products could be lost on the shelf of a retail outlet, amongst other similar products! If the product is unique then the customer will have no way of learning how the product is unique, unless they’re ready to do their own research.
Another reason why Multi-level Marketing could be the preferred marketing technique is when the story behind the products is important. It might be hard to share the story in a short TV advertisement and if the products are exceptional then the story behind them might be vital.
In summary, it’s vital to determine what came first for any Network Marketing business: the product or the business model? The business model can be very profitable for both the organization and the Independent Associates, thus some companies may produce products only to fit into the business model. This is completely different from an organization who has an excellent product and desires to adopt the best method for sharing details about their product. Try to distinguish what came first for any company who uses the business model.
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