One of the common problems I see in internet marketing is the belief that randomly scattering links to the wind with no rhyme or reasoning will bring traffic and subsequently, revenue. Time and again, budding marketers complain that they have “done everything” and aren’t making money. After all that hard work, shouldn’t the traffic simply find it’s way to your super-amazing-incredible site and shouldn’t people be throwing money at you? If that’s your mindset, and you haven’t put thought behind the structure of your backlinking, you will never make enough of a steady revenue flow to call it an income. Plenty of good sites are out there, but like the proverbial tree that falls in the forest, no one will hear your sales pitch in the forest of unrelated links. This is also why programs like Scrapebox work initially it terms of bringing in traffic. After all, throwing thousands of links out at random will get some people to feign interest and check your site for a minute. After that, check your bounce and return rate and I’ll bet it’s declined very steadily after the initial spike in your blast.
The rationale behind a linkwheel is easy to understand. Instead of the blatant advertising by slapping your links on every blog post, every article and every bookmark, you link in a way that makes sense to the algorithm of a search engine. The algorithm is a program that determines the worthiness or value of a link, in relation to other links that lead to it directly and indirectly. Algorithms are far from stupid machines that can be scammed on a long term basis. If that were the case, they would simply be equations. Algorithms compare, contrast, evaluate and arrange links into a hierarchy. That hierarchy is mirrored in the concept of a linkwheel and I and many other successful internet marketers have used this concept to build long term, consistent revenue. If you want the quick hit, the fast money, don’t bother with a linkwheel and stick to your Xrumer and Scrapebox blasts. I prefer to work hard at something in the beginning and then sit back and reap profits indefinitely.
Now, if you happen to Google the term linkwheel, you get a mess. Literally. Go try it.
Intimidated by all this information? You need not be, because linkwheels don’t need to be as complicated as many would have you believe. I’ve tried many different versions but have always come back to the same, very tattered piece of paper I printer years ago that showed a very simple, yet effective linkwheel structure. It’s the one structure I can say has worked for me, despite my best efforts to seek out a newer, “better” version. Visually, it’s a mess, but implementing it isn’t difficult at all.
First, you have your main site, your money site.
Next, you need to make accounts at three (or more) of the major hub or auxiliary sites like Hubpages, Squidoo, Blogger, etc.. For each hub site, make 3 pages or hubs related to the topic of your money site. Don’t make this a sales pitch, make them informative. People will get to your site if you are providing them with information that has value.
The first tier, consisting of three of the hub pages, link back to your money site. That’s it, no other site links directly to the money site.
The second tier of three hub pages link to the first set.
The third tier of hub pages link to the second.
Next, you’ll need accounts at the major article sites like EZine, GoArticles, ArticlesBase, etc..
Write 6 articles related to your main site topic. Again, if you try to make these a sales pitch, you’ll get slapped and in fact, you’ll be lucky if your articles get published. If you aren’t a writer, hire a decent one to do the writing. The articles that get published and get the most interest by readers tend to have 600-800 words. No lie, this is what appears to appeal to people. 400 just doesn’t cut it anymore. Don’t fill the articles with crap to inflate the word count either. People see right through that.
Ok, for clarity, we’ll call these articles 1, 2, 3, 4, 5, and 6.
Article 1 links to a tier 1 hub.
Article 2 links to a tier 3 hub
Article 3 links to a tier 3 hub
Article 4 links to a tier 2 hub
Article 5 links to a tier 2 hub
Article 6 links to a tier 1 hub.
Always link an article to a hub that hasn’t been linked to another article. In the end you should have 3 hub pages not linked to articles.
Now, make accounts at 6 or more bookmarking sites like Diigo, Stumbleupon, Digg, etc.
Bookmark each article with a different bookmark. It does help at this stage to have other people do this for you, since it seems a bit silly for you to be bookmarking your own sites. NEVER leave the details of your bookmarking to the whim of a service. Always research the hell out of keyphrases and make a comment for each bookmark that makes sense. “Very cool” just isn’t going to cut it.
Finally, begin to get or do some serious backlinking to the articles, bypassing the bookmark level. Backlinks in terms of using Angela’s backlink packet, or just searching out blogs and sites that are relevant to your topic. Post a meaningful comment and make a profile if necessary (but also add a comment afterwards). Do this backlinking every day, with a goal of 20 or more a day for a month or two. the more you build, the better, but you don’t have to do all the backlinks in one night and you probably shouldn’t (hint, hint).
That’s it! That’s the huge secret to getting people to your site without getting slapped and without getting banned. I have never once been slapped or had an article taken down, nor have I ever been banned. I have instead, enjoyed a slow, steady growth of traffic and subsequent revenue that followed suit.
So after you do all that, backlink the crap out of all of it. Trust me I have tried it and it works!! I just put togeather a site that does just that!
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