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Alcoholic Drinks in the Netherlands

Alcoholic Drinks in the Netherlands

Alcoholic Drinks in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Why buy this report

* Get insight into trends in market performance
* Pinpoint growth sectors and identify factors driving change
* Identify market and brand leaders and understand the competitive environment

Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary

More stable situation less impacted by lower consumer confidence

Alcoholic drinks recorded a more stable volume and value performance in comparison to previous years where steep falls in volume impacted the market. In 2008, value performance was influenced by a rise in prices that did not have a major impact on demand, as food and drinks do not command a significant share of total consumer expenditure. Dutch alcoholic drinks are generally cheaper than other European countries, despite the heavy tax weight levied. Categories such as beer saw renewed marketing promotions around the soccer European Cup championship whilst in spirits, falling volume sales in most subsectors saw some exceptions with a positive performance in vodka and rum - both popular among young Dutch consumers.

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