alcohol free beer brands
Alcoholic Drinks in Saudi Arabia
Alcoholic Drinks in Saudi Arabia
Alcoholic Drinks in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Why buy this report
* Get insight into trends in market performance
* Pinpoint growth sectors and identify factors driving change
* Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Strong demand for non-alcoholic beer maintained in 2008
The alcoholic drinks market in Saudi Arabia comprises solely of non-alcoholic beer due to Saudi regulations based on Islamic Shariah law, which completely forbids the drinking, manufacturing and trading of any alcoholic drinks. Such regulations have created very strong demand for non-alcoholic beer in the absence of any alternatives, sales of which were worth hundreds of millions of Saudi riyals in 2008.
Despite the category’s approaching maturity, value and volume sales continued to increase rapidly in 2008, recording double-digit growth. This was mainly driven by aggressive advertising and promotional campaigns, supporting leading brands like Barbican, Moussy Classic, Holsten and Fayrouz. Other factors driving growth in 2008 were new product launches, such as Amstel Zero and Hillsburg, and successful product diversification in terms of flavours, such as Holsten Pomegranate.
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