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Tru Chocolate MLM Business Reviewed

TRU Chocolate is an MLM business opportunity that offers “guilt free” chocolate at a reasonable price. Basically, you have a very sellable product that will appeal to calorie conscious chocolate lovers. But as with most MLM businesses, you really need to step up to responsibility of running a business in order to see significant results.

The Company

TRU Chocolate comes from the TRU Nutrition Company, which merged with another company called Youngevity Essential Life Sciences. It’s worth mentioning that Youngevity, a 12 year old company based in Chula Vista, CA was founded by Dr. Joel Wallach who is a veterinarian and naturopath (but not a medical doctor). That, by itself, doesn’t raise any red flags, but his claim that all diseases are due to mineral deficiencies does test the limits of my open-mindedness.

Still, Xylitol, the sweetener used in Tru Chocolate, does check out as a safe low-calorie alternative to sugar, which makes it a good choice for diabetic chocolate lovers.

The Compensation Plan

To become a TRU Chocolate Associate, you pay a one-time membership fee of in addition to buying a minimum of 6 bags of product. For Associates, the wholesale price is per bag which means a profit per bag since it retails at . Each bag has 15 individually wrapped pieces of chocolate.

Tru Chocolate uses a uni-level pay plan, where each Associate personally sponsor 3 or more people and then help them sponsor another 3 or more people and so on down the line. For each new distributor, an Associate receives a Quick Start Bonus and become eligible to receive commission pay as long as they stay on a monthly auto-ship program and meet certain qualifications.

The Verdict

Since you need to stay qualified at a specific rank to earn commissions, you have to keep your sales volume up. This can sometimes lead to situations where you end up buying more of the product just to keep your qualification to receive commissions. As long as you stay on top of your inventory, work hard, and manage your business well, you shouldn’t have that many problems with this MLM.

In any case, you’ll also need to pick up some serious marketing skills. As you tap more and more people from your “warm market” of friends and family, you’ll find that demand for the product in your immediate circle suddenly drops. You’ll need to expand markets not only to sell products, but to gain more prospective recruits to your business opportunity. There are specific skills you’ll need to master if you want to take any MLM business beyond the confines of your immediate neighborhood. Learn these skills and you might just find other windows of opportunity waiting for you.

Tru Chocolate is a network marketing business and like many network marketing companies, Tru Chocolate advocates the use of friends and family members to grow your organization. Handing out free product samples, doing 3-way calls with the upline, handing out flyers and going to home meetings - these are all very common parts of warm marketing, and for the most part people simply don’t like to do that stuff. Instead, you could use target marketing strategies and methods to grow a much larger organization much faster, without all the hassles of warm marketing. A smart place to start would no doubt be the Internet, which is the largest marketplace on the planet.

Check out these free videos to learn about Attraction Marketing and becoming a true leader in your business. Also gain access to this exclusive Free MLM Report explaining why Networkers are throwing in the towel on downline building, and using a new concept called G.P.T. to make more money than ever.

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