Free Advertising Ideas for the New Online Home Business Owner

After doing your do diligence and deciding on a internet or home business that is right for you. How do you bring customers to your business? Obviously, if nobody visits (traffic) your website or business, you won’t make any sales. No traffic, No Sales, No Money. If you have a huge advertising budget, you can pay to have ads written and placed in both the online and offline markets for you. This is the same as paying an advertising agency to market your product; most of us don’t have that luxury. There are numerous outlets in which to place your ads to drive potential customers, classified ads, pay per click, solo ezine ads, affiliate programs, opt-in email lists just to name a few. These are all excellent options and all cost money. Yes, you will have to spend some money to advertise. There are some free options that you can incorporate into your campaign, but those should be used as a supplement to your paid campaigns. Free ads are great, and can generate some sales, in the end you get what you pay for.

First and foremost, set an advertising budget. If you only have 0 to spend, you better spend it wisely and in a campaign that has some longevity. Longevity can be that the Ad is placed in a market where it is seen for several days or weeks. But more importantly, your potential customers must be driven to a customer or potential customer database. On the internet, it is called an opt-in page. This will give you an opportunity to reach those prospects for months or years to come with sales, new products, news letters, ect. If you don’t build a customer database, you are throwing your advertising money out the window. Those who buy from you now, will probably buy from you later. Those who just browsed your business, may become a customer in the future; Let them forget about you, they may find somewhere else to purchase their products from.

Here’s two Free advertising ideas for your business.

Craigs List: Go to craigslist.com and post your products or business offering in the classified section. Talk about longevity, your posts stay on for 30-45 days and it costs you nothing. There are for hire companies that will create and or post your ad for you regularly in multiple cities (but then it’s not free, Maybe pretty cheap though).

Social Networks: Create a Myspace and or face book page. Myspace even has a classified advertising section. If you are not familiar with these social networking sites, get familiar. On these sites you can upload personal video and pictures, link websites and create blogs about you, your product and business. It costs you nothing other than a little time.

Be consistent with your advertising and if something isn’t working, change it. It may just be the headline in your ad or it may be where you are advertising. You wouldn’t want to advertise toy dolls for sale in a men’s magazine.

Bottom line is you must advertise, just because you built it doesn’t mean they will come. In our next article we will provide you with some paid advertising ideas.

Stay focused and the joy of prosperity will be yours!

If you would like to read more about what it takes to be successful in a home business visit the home business review blue print

Small Business Marketing, Low Cost Advertising Ideas
Do you have a very small biz? Do you do your own marketing? Learn the most effective ways to market — that cost little or nothing — and you can do yourself. Real advice. Quality advice. From a 20-year pro.
Small Business Marketing, Low Cost Advertising Ideas